FOOD / BREWVERIES / JAMS / KETCHUPSScandic Food India Pvt Ltd to take Sil brand to 800 cities this year
Scandic Food India Private Limited is looking to rejuvenate the Sil brand by increasing its presence to 800 cities in this fiscal from the present 250. The Pune – based company bought the Sil brand from Marico Industries two years ago
Scandic were increasing the efficiency and productivity at its Pune plant. The present capacity is about 2000 and 3000 tonne a month, varying with the product. Post upgradation, which will be complete this fiscal, the production capacity will double to 4000-6000 tonne a month. The company has already invested about Rs. 7 crore for improving the plant.”
The Sil brand will continue. Scandic plans to put in about 17 per cent of its revenues in promotional activities. Currently we are spending 8-10 crs with Carat Media to take the brand to the consumers. The jam and ketchup segments are estimated to be Rs. 140 crore and Rs. 400 crore respectively.
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