Animation industry in India is estimated to grow $1,163 million by 2012 as per a report by NASSCOM

Animate your career
Ø India is fast going up the animation-outsourcing ladder.
Ø India is expected to position itself as number one in the animation market riding high on its talent potential and quality work it offers the global market.
Ø The animation industry in India was estimated to be at $460 million in 2008 and set to grow at a CAGR of 27 per cent to reach $1,163 million by 2012 as per a report by NASSCOM.
Ø As per the report by NASSCOM and Ernst & Young, the market has been defined as animation entertainment ($120 million), animation education ($53 million) and custom content development ($187 million) and multimedia/web design ($ 100million).
Ø The education segment is projected to have the maximum growth rate at about 40 per cent per annum.
Ø This growth is opening new avenues for the professionals in animations.

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FOOD / BREWVERIES / JAMS / KETCHUPS
Scandic Food India Pvt Ltd to take Sil brand to 800 cities this year

Scandic Food India Private Limited is looking to rejuvenate the Sil brand by increasing its presence to 800 cities in this fiscal from the present 250. The Pune – based company bought the Sil brand from Marico Industries two years ago

Scandic were increasing the efficiency and productivity at its Pune plant. The present capacity is about 2000 and 3000 tonne a month, varying with the product. Post upgradation, which will be complete this fiscal, the production capacity will double to 4000-6000 tonne a month. The company has already invested about Rs. 7 crore for improving the plant.”

The Sil brand will continue. Scandic plans to put in about 17 per cent of its revenues in promotional activities. Currently we are spending 8-10 crs with Carat Media to take the brand to the consumers. The jam and ketchup segments are estimated to be Rs. 140 crore and Rs. 400 crore respectively.

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